Rainforest Foundation UK campaign poster to educate people about the dangers of palm oil

Ad campaign for RFUK to stop London Overground commuters in their tracks

3 May 2016

1 min read

Our advertising creative for the Rainforest Foundation UK (RFUK) launched on London's Overground network last month to raise awareness of the charity's latest anti-palm oil SMS campaign.

Transport Media, the specialist transport advertising division of Media Agency Group, coordinated the campaign which sees over 200 rail panel advertisements placed on London trains.

The use of wordplay in the main 'Hold On' message targets commuters seeking a distraction from their journey to work. All ads are in prime locations, allowing passengers to take onboard the RFUK’s warning about the devastating effects of palm oil, the rainforest’s 'hidden destroyer', found in over 50% of our everyday toiletries and food products.

Rainforest Foundation UK campaign creative to educate people about the dangers of palm oil - woman eating chocolate

By simply texting ‘CHOCO’ to 70300, consumers receive a free RFUK guide compiled with Ethical Consumer magazine, to help people make more sustainable choices and do their bit to protect the rainforests.

Rainforest Foundation UK campaign creative to educate people about the dangers of palm oil - photograph of rainforest

Rachel Agnew, Head of Media and Communications for Rainforest Foundation UK said: 'Simply brilliant! Once again, 999 has created a succinct campaign with ‘Hold on’ which raises awareness of the issue of palm oil existing in everyday goods.'

A long-standing client of 999, RFUK work tirelessly to help indigenous people protect their land through their work in the field and public awareness campaigns in the UK.

Our recent creative work with the charity includes our 2015 campaign to save Cameroon's Rainforest which almost doubled donations, winning a DBA award for effective design.

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Written by

Catherine Watson, Digital Marketer at 999 Design

Catherine Watson

Digital Marketer