Project Client: Arran Aromatics
999's digital team designed, developed and launched a new website for luxury toiletries brand, Arran Aromatics, for its 25th anniversary.
Tasked with developing the online brand to help drive higher volume sales and attract a wider audience, the new e-commerce site is inspired by the brand’s heritage on the isle of Arran.
To help broaden its appeal to younger consumers the site is fully responsive for mobile and tablet with strong image-led design used to cross-sell products and promote the lifestyle aspect of the range. An ‘Inspire Me’ section aims to encourage users to browse deeper into the site and share the items they like as well as creating wish lists.
Social media has also been integrated into the site along with a blog filled with beauty and fragrance editorials in order to create a more interactive and engaging experience.
Arran Aromatics marketing manager, Sarah McKeeman, said,
Revamping our online presence and improving the experience of our Internet customers has been a priority for some time. 999 have led us through the process from start to finish, providing insight and support to help us achieve a result far beyond our expectations. We are absolutely delighted with our new site and look forward to the next stage, which will cater for our business-to-business customers, being unfolded in due course. Watch this space.
The new site marks the first step in the brands on-going plans which include new store openings, new product developments and business partnerships, with the website set to serve the brand’s retail and hotel consumers.