Arran Aromatics
Responsive E-Commerce Website

Spearheading an exciting new, fully responsive, e-commerce website designed to engage a wider audience and maximise cross-selling opportunities.

Impact

Four months on from launch, overall organic traffic increased by 26% in comparison to previous year. Like for like organic traffic increased by 80% from same month of the previous year. Increase in organic transactions of 110%. Conversion increase through social media channels by 506%. Facebook fan increase of 261%.

Challenge

The current site was underperforming. Tasked with developing the online brand to drive sales and attract a wider audience required a seamless online retail function with a strong visual style. Bringing the unique island heritage to life was essential as was creating a more engaging, interactive customer experience to reposition the brand.

Solution

Broadening the brand's appeal to younger consumers, the website was designed to be fully responsive for mobile with strong image-led design to cross-sell products and promote the lifestyle aspect. An 'Inspire Me' section was introduced to allow customers to share items easily on social media.

Marketing literature and photography for Arran Aromatics to capture the brand's unique island heritage
Packaging design for Arran Aromatics reflects the brand's island provenance

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