Creating a standout campaign for the annual Women in European Business event held at the Barbican Centre, London. Overall concept and visual identity creation leading to application across all communications.
Over 2,000 people attended, the majority of whom signed up after the first burst of communications. Creativity that energised both the event space and the audience.
Providing invitees with a reason to attend without mentioning any speakers (who were still to be announced) and encompassing the broad theme of 'impact in your everyday life'.
A bold and highly visual approach that encompassed the theme of impact and gave invitees a sense of what to expect. Bright and colourful imagery across various touchpoints to create standout and differentiation from previous years.