GuitarGuitar is the UK's largest guitar retailer. 999 was commissioned to refresh the brand identity and redesign their website, bringing more consistency, clarity and personality to the brand. Keeping the brand cool and fresh, we drew inspiration from classic Swiss typography and layout. The result is a bolder and more characterful identity with a modern vibrant colour palette and engaging brand expression. The new brand identity has been applied across a range of collateral including the website, advertising, social media campaigns, interiors, merchandising and point of sale.