The multi award-winning Hebridean Celtic Festival has firmly established itself on the UK's festival calendar, attracting an audience of over 16,000 party goers and musical enthusiasts to the extended four-day event in July.
This year’s application of the identity was the most comprehensive yet, from t-shirts to tattoos, branded pints to backstage passes. And judging by the response our creative really struck a major chord with the audience too. Audiences have grown steadily and on one occasion tickets sales grew by 31% year on year.
With every year that passes we set out to evoke the unique atmosphere and remote, unspoilt location of the festival. With a momentous anniversary on the horizon this challenge was even more critical.
To position the revellers and main stage at the heart of the communication with the 20th anniversary typography and iconography emanating from a central point. Crowned with a Hebridean landscape, it captured the admiration of everyone at festival HQ and audiences alike.