Highland Spring
Branding & Packaging

Developing a branding and packaging design solution for fifteen bottle styles and sizes to relaunch Highland Spring's 'Still and Sparkling' water proposition.

Impact

Base value sales +£3M, market volumes +9.2%. Three times faster than market rate and market share of 10.6% in 2012 (+1% 2010) and +700K new shoppers to the category. The brand development and packaging design won a 2013 DBA Effectiveness Award.

Challenge

Positioning Highland Spring as the UK's leading supplier of bottled water. Increasing value and volume sales and attracting new consumers whilst significantly raising Highland Spring's profile as a 'British' water, especially in London and SE England.

Solution

A radically refreshed look and feel, bottle shape and label design. Reinforcing the brand’s provenance through a graphic mountain range backdrop referencing the brand's pure and natural source. Contemporary, distinctive new packaging to help propel Highland Spring to No. 1 British Bottled Water brand.

Branding and packaging design for Highland Spring
Chris Hoy with branding and packaging designs for Highland Spring

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