Creation of Lawn Tennis Association Cardio Tennis and Mini Tennis programmes to attract more people to the sport. Aimed at specific target audiences existing brand and promotional materials lacked inspiration and attitude to reach a female and brand savvy young audience.
Post launch, the number of children participating in Mini Tennis had increased by 90%, a 409% increase in monthly views of the website, 35% more coaches, and 56% more venues delivering the programme. The success of the rebrand lead to a recent significant sponsorship by Highland Spring and an update to the Mini Tennis identity.
We created a number of new brands for the LTA, helping to both position and refresh existing programmes. This included the positioning and launch of Cardio Tennis and Tennis Express - fun fitness focused learning programmes that engage new audiences. And our bold refresh of Mini Tennis - a fun and dynamic programme, to keep children engaged in the sport both on and off the court.
Deep-dive research and definition of brand propositions and target audiences, distinctive individual visual identities, tone of voice, guidelines, promotional communications and marketing tools to help coaches promote sessions, provide guidance for parents and better internal understanding through cohesive guidelines.