Lee Cooper
Brand Development & Art Direction

999 was commissioned to create a striking new suite of POS materials and look books for Lee Cooper, which reflected the brand’s English heritage and East London roots, to promote the brand internationally. Looking beyond the stereotypical images of London; Big Ben, red buses, black cabs, etc, we art directed a rich series of gritty but stylish black and white images to communicate the more universally inclusive details of London’s East End. Integral to all was the Lee Cooper red diamond. The results are simple, powerful and eminently fashionable.

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