Forensic Analytics
Brand Development
Challenge
Forensic Analytics provide innovative software solutions and training in the fight against crime. A trusted partner to 95% of UK police forces and numerous government agencies, they required a brand refresh that reflected their role in organising the complex world of digital forensics. The challenge was to create a brand identity that conveyed their unique combination of cutting-edge technology and human expertise.
Approach
Through our discovery sessions we crafted a positioning statement that captured their essence – “Organised Complexity.”
The visual identity is built around a clean, geometric logo and a colour palette which provides a modern yet trustworthy feel. We introduced a multi-faceted brand pattern, inspired by the hexagonal logo, to represent the layered and intricate nature of their work, with the pattern used across all major brand touchpoints, including their website and marketing materials.
We developed a conversational and confident tone and extended messaging framework, designed to appeal to both partners and clients, and avoided unnecessary jargon. The result is a brand that feels both professional and approachable, positioning Forensic Analytics as an expert guide in the world of digital forensics.
Discipline
Strategy
Branding
Activation
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Results
Forensic Analytics stand out as a leader in their field, with a brand identity that reflects their expertise and commitment to solving complex challenges. It has strengthened their market position, by resonating with partners and clients who value innovation, trust, and clarity.