Approach
After a deep dive into their goals, offerings, and target audiences, we developed a new brand proposition – “Made for People.” This message highlights Hutchi’s commitment to creating human-centred, technology-driven environments. We also developed a flexible messaging framework that extends the core proposition into key message such as "Spaces for People" and "Sound for People." This approach enables Hutchi to highlight their strengths across different services while staying true to their central brand message.

At the heart of the brand, is the minimalist but bold ‘H’ logo, which embodies their leadership and reliability within the industry. The colour palette is vibrant and contemporary, with electric tones that inject energy into the brand. Inspired by the precision of architectural floorplans, we developed a modular grid system that seamlessly adapts to any format, reflecting their flexibility in crafting bespoke solutions for every space. To bring a sense of authenticity, we focused on capturing real people using the spaces, aligning the photography with their human-centred approach.

This vision was carried forward as we were commissioned to extend the brand across their website and marketing materials. Every touchpoint – from digital platforms to printed collateral – was crafted to maintain a cohesive brand presence and tell a unified and compelling story.