Re-Engage
Brand Development
Challenge
Re-engage, formerly known as ‘Contact the Elderly,’ has a powerful mission: providing social connections for older people at a time in their lives when their circles are diminishing. However, the charity's previous identity, often associated with its ‘tea party’ events, no longer reflected the broader, more dynamic work they do. The challenge was to create a brand and online presence that would enable them to grow, adapt, and inspire a new generation of volunteers and supporters.
Approach
We started by immersing ourselves in the charity's world. Through stakeholder workshops and volunteering at their events, we gathered key insights into the emotional impact of Re-engage's work. These stories of connection and community guided us as we shaped a new identity that would speak to their diverse audiences – from service users to donors and volunteers.
The cornerstone of the brand transformation was the name. We developed ‘Re-engage’ to encapsulate the charity’s mission of reconnecting older people with their communities. The name is both a call to action and a reflection of their purpose: bridging generations and tackling loneliness.
The strapline, "Bringing generations together," distills their work into a clear, memorable promise, while the visual identity radiates warmth and inclusivity. With bold, bright colours and imagery that captures the relationships they nurture, the brand reflects the vibrancy of the communities they serve.
Discipline
Strategy
Naming
Branding
Activation
Digital
Back to work page
Results
Re-engage’s new identity has revitalised their presence, equipping them to foster deeper connections within communities across the UK. By moving beyond their legacy as the ‘tea party’ charity, they’ve embraced a future-facing identity that inspires support, drives awareness, and reflects their transformative impact on senior social connections.